Google Plus Optimization
We believe that Google Plus, which was formally called Google Places, Google Maps or Google Local Business Center, is the best way for local businesses to get more traffic to their website in the shortest amount of time. According to Wikipedia:
“Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+ or GPlus) is a multilingual social networking and identity service owned and operated by Google Inc. It is the second largest social networking site in the world, having passed Twitter in January 2013. As of December 2012, it has a total of 500 millionregistered users of whom 235 million are active in a given month.Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a “social layer” consisting of not just a single site, but rather an overarching “layer” which covers many of its online properties.”
We know that Google is putting a lot of resources into Google Plus and we also know what a great benefit it can be to local businesses. This is one of the reasons we tell all of our clients to put time and energy into their Google Plus page. There are many resources available at Google Plus and we are directing our clients on how to maximize the use of Google Plus.
Google Places was introduced April 20, 2010 because Google knows that millions of people use Google every day to find places in the real world. This is a way for local businesses to manage their presence on Google. The problem is that 99% of the businesses out there don’t know how to manage their Google Plus page, and Google is notorious for not giving detailed instructions on how to rank well with their search engine.
Click on the picture below to see a sample Google Places listing for the search term “roofing in Oklahoma City”:
Google Places is the fastest and least expensive way to get targeted visitors to your website, and we at Marketing Online OKC are experts at getting your business to the “A” position.
Not all keywords for a specific industry will have a Google Places listing. Marketing Online OKC will find the keywords that show up in Google Places and then we will optimize your Google Places page where you are in the top position. Google Places usually has what is referred to as a ‘7 box’ because there are usually 7 businesses that are listed in the results. With some keywords in some cities there will be a ‘3 box’ or a ’10 box’, and occasionally there will only be one business showing up for the Google Places results. Whatever the case, we can get your business to the top position and this is where you want to be.
Your business will not pay anything to get clicks when you are listed in Google Places. This is not like the pay per click platform (PPC) called Google Adwords, or Yahoo or Bing PPC. With PPC, you pay for every click that a user makes to get to your website. This can get quite expensive and many clicks can cost anywhere from $1 to well over $10 or more. You can get thousands of clicks once your Google Places page is optimized and in the ‘7 box’ and not pay on a per click basis.
Millions of businesses have already claimed their Place Page on Google through the Local Business Center. This enables them to verify and supplement their business information including hours of operation, photos, videos, coupons, product offerings and more. It also helps them communicate with their customers and make smart business decisions. There is a specific way to optimize the Google Places page that will give your business a higher ranking than other businesses that are included. We will do this optimization for your business and we will even do work on a monthly basis behind the scenes that ensures that your business stays in the top position.
We believe this is the absolute best way to get more traffic, and therefore more business to your website. To get a free evaluation of the Google Places availability for your business including keywords available, competition analysis, etc… you can contact us here.