Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid “organic” search results as opposed to search engine marketing (SEM) which deals with paid inclusion, or what is referred to as Pay Per Click (PPC). Natural or organic results are similar to Google Places listings, however there are many more keyword phrases that can be optimized for SEO. There are literally millions of combinations of keyword phrases available. Traditional SEO work is very beneficial, although it does take longer to see results with this form of marketing online.